Privacy policy

Version 2.1, 19 October 2026

Who we are

Emmerdale Agriculture is run by Emmerdale Agriculture Online Ltd (Company No. 17435453), registered office The Old Poultry Shed, Upper Slackstead Farm, Farley Lane, Braishfield, Hampshire, SO51 0QL (we, us). We arrange land, paddock and rural work: customers tell us about a job, approved independent contractors price it, and the customer books the one they choose. We are the data controller for the personal data described here.

Questions about your data, or to use any of your rights: tom@emmerdaleagriculture.com.

If you ask us for a job

We collect what you give us on the job form and afterwards:

The job: your description in your own words, the service, the area, urgency and dates, access notes, gate width, hazards and answers to our questions about the work.
Where it is: your postcode, the pin you place, the boundary you draw on our map, and a what3words address for the gate if you give one. If you let your browser share your location to find the field, we use it for that.
Photographs you upload. Photos can carry the location they were taken in their file data.
Your name and email address, and your phone number if you give it.

We save a job as you fill it in, before you press the final button, so you do not lose it. If you give us your email and do not finish, we may send you one reminder.

If you create an account we also hold your login email and your password, stored only in scrambled (hashed) form that nobody can read back, and link your jobs to it.

What contractors see, and when

We send your job to approved contractors who cover your area so they can price it. Before you accept a price, each of them sees:

your description of the job, in your own words;
the pin and the boundary you drew, on a satellite map, with the postcode district (for example “SO21”) and county;
your photographs, access notes, gate width and the other job details.

They do not see your name, email address or phone number. Please leave those out of the description and photographs: anything you write there is shown to them as you wrote it.

Open members are the exception. Contractors who pay for our Open membership have agreed to our terms on handling customer details, and when we invite one of them to your job they see your name, phone number, email address and full postcode as soon as they open it, so they can contact you directly about the work. We record which Open members have seen your details, and they must use them only for your job and delete them afterwards. Your customer terms (clause 2.6) say what applies if you agree work with one of them directly.

When you accept a price and pay the deposit, the contractor doing the job also receives your name, email address, phone number, full postcode, the location and the what3words address, so they can arrange and do the work. They must use these only for your job and delete them afterwards. They are responsible for how they handle them from then on.

You can message contractors from your job page. Before you accept a price, a contractor is shown to you by a letter, and messages cannot contain phone numbers, email addresses or links. We keep messages with the job and can read them, and each side is emailed a copy of what the other sends.

If you enquire through an advert

If you fill in an enquiry form on Facebook or Instagram, Meta sends us the details you entered, typically your name, phone number, email address, postcode and what you need. We contact you about it. We only put it forward to contractors as a job once you have agreed to that, and we record when you did.

Payments

Card payments are handled by Stripe. We never see or store your card number. When you pay a deposit, Stripe keeps your card on file so the balance can be taken from the same card once you have confirmed the work is done, as the customer terms set out; we hold only Stripe’s references to you and your card, and a record of what was paid, refunded and owed.

Ratings

After a job you can rate it and add a comment. Ratings count towards the contractor’s average, which other customers see. We may publish a rating and comment on our site with your first name and county, as the customer terms say, and we show the service, price and stars of booked jobs without your name or location.

If you are a contractor

We hold your login email, business name, contact name, phone number, base postcode, the services and counties you cover, whether you want job emails, and your record with us: the jobs we sent you, whether you opened, priced or passed on them, your prices, notes and messages, ratings, and invoices you upload. If you reply to a job email, we read the reply to pick out a price or a decline (see “Who else handles your data”).

Customers do not see your business name until they have accepted your price. After that they see your business name and any messages you send. Customer details you receive are covered by clause 7 of the contractor terms.

Feedback and contacting us

If you use the “Report a problem” button we keep your message, your email if you give it or are signed in, the page you were on, which job it concerned if you were on a job page, and your browser type. If you email or phone us, we keep what is needed to deal with it.

Security and site records

To stop abuse we record the IP address used for job requests and visits to our job form pages, along with the advert or link you arrived from. Our sign-up, login and job forms are protected by Cloudflare Turnstile, which checks you are not a bot. We use an error-monitoring service that is configured not to collect your details with an error report.

Cookies and tracking

Needed for the site to work: a login cookie if you sign in, and a short-lived cookie (2 hours) that brings you back to the job you just submitted.
Analytics and advertising: Google Analytics, Google Ads and the Meta Pixel, which use their own cookies to measure visits and to tell us when an advert led to a job request. They are not loaded on job pages reached by a private link (your job page, a contractor’s pricing page) or in our admin pages.
Our own page measurement on the home page and job form records how far people scroll, what they click and which step they reach, without cookies or IP addresses. It is switched off if your browser sends Do Not Track or Global Privacy Control.

You can block or delete cookies in your browser settings, and opt out of Google Analytics with Google’s browser add-on.

Who else handles your data

We use these service providers to run the site. They process data for us, under contract, and only for these purposes.

Supabase: our database, logins and file storage (hosted in Frankfurt).
Vercel: hosts the website (servers in Frankfurt).
Resend: sends our emails and receives replies to them.
Stripe: card payments.
Mapbox: the maps and satellite images, loaded by your browser.
Postcodes.io: turns postcodes and locations into areas.
Cloudflare: the Turnstile bot check.
Sentry: error monitoring (EU region).
Anthropic: reads the text of a contractor’s emailed reply to a job, to pick out a price or a decline. Customer job descriptions are not sent to it.
Google and Meta: analytics and advertising, as described under cookies, and Meta for enquiries made through its adverts.

Some of these providers are based in, or use staff or servers in, the United States. Where your data leaves the UK, it is protected by the safeguards UK law requires, such as the UK Extension to the EU–US Data Privacy Framework or the International Data Transfer Addendum.

We do not sell your data, and we do not share it with anyone else except where the law requires it.

Why we are allowed to use it

To provide the service you asked for (contract): pricing and booking your job, sending it to contractors, payments, messages and emails about the job, contractor accounts and payouts.
Our legitimate interests: the one reminder about an unfinished job, preventing abuse, fixing errors, improving the site, and dealing with complaints and disputes.
Consent: passing on an enquiry made through an advert, and using your browser location if you choose to share it.
Legal obligation: keeping financial records.

How long we keep it

Jobs that went ahead, with their payments, messages and records: six years after the job, because the law requires financial records for that long and claims can be brought for that long.
Jobs that did not go ahead (unfinished, cancelled before booking, or not priced): up to two years, then deleted.
Visit and security records (IP addresses): up to 12 months. Our own page measurement: 90 days.
Accounts: while the account is open, then as for the jobs linked to it.

Your rights

You can ask for a copy of your data, and ask us to correct it, delete it, restrict how we use it, or give it to you in a portable form. You can object to anything we do on the basis of our legitimate interests, and withdraw consent at any time. Some records we must keep (financial records, for example) even if you ask us to delete them; if so we will tell you.

Email tom@emmerdaleagriculture.com. We will reply within a month. If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk.

Changes

We will update this page when what we do with data changes, and change the date at the top.